Our project takes its cue from the recent Buy Life Digital Death campaign, where celebrities volunteered their virtual lives (activity on Twitter and Facebook) with the goal of raising $1 million for children and families in Africa and India affected by HIV/AIDS. We were fascinated by their use of highly stylized, seductive images of Kim Kardashian (and other participating celebrities) lying in a coffin, and the role these images play in the dissemination of news coverage surrounding this HIV/AIDS campaign. Almost immediately following Digital Death’s inception, images of a “dead” Kardashian started appearing in news stories everywhere from CNN to Gawker. Now layered with multiple levels of history and meaning, screenshots of the sultry Kardashian lying in a coffin, continue to be re-distributed on personal blogs, Facebook, Tumblr and Twitter pages…
As an offshoot of our current Internet based self-portrait dialogue exchange project Are You My Other? which has gained notoriety vis-a-vis our activity throughout multiple social media platforms; we plan to establish our own online marketing agency. Acting as designers, distributors, and promo models, we will produce a series of advertisements addressing contentious topics in the news, such as Arizona’s SB-1070 and the Dream Act.
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