Water is the hope of Panama. The isthmus’s curves are hugged by the Atlantic and the Pacific waters. This element is crucial to the Panamanian soul and economic well being. It symbolizes process, economic advancement, cleansing but most importantly happiness.
Happiness is spread, shared and commonly enjoyed during the days of Carnaval through la “Mojadera”. During the daytime during carnaval, thousands of panamanians are showered with water stored.
Crowds asking for Water!!
La Murga (The band)
Wet panamanians
Under the umbrella of the project Panama RTE, for the GAIA’s AhMotheland residency I will explore the brand identity and packaging for two products encapsulating happiness: “Crrnaval” Energy Drink and “Agua de Carnaval” bottled water.
For the final show a collage of renderings, product description and placement will be shared with the public.
