This week, we spent some time visualizing what the final presentation in the gallery will look like. The Public Airways campaign will be represented by printed advertisements, and a kiosk with the company logo for the display of brochures and other brand memorablia. The printed matter will contain the URL for the American Media Output website, which can guide viewers to our online content.
We decided to take advantage of an upcoming trip to San Antonio in mid April to stage an on-site promotional campaign for Arizona tourism. Our promo models will head up the Arizona re-branding campaign by reminding passers by of the resources the state has to offer, and providing them with complimentary ice cold water. Video documentation of the event will play on a TV in the gallery, accompanied by promotional materials from the campaign.
