Panama RTE – Mood Board

These boards pitch to three products that narrate different facets of the Panamanian Soul:

1. Nationalistic Pride showed as a visual narrative of the history of the Panama Canal within McDonald’s Happy Meal.
2. Grotesque Exuberance demonstrate through an all while Diablo Rojo (public transportation buses) plus makers, stickers, and guide to paint.
3. Ritualistic Happiness.  Carnaval has many components: public showering of crowds during the hot days, parades and dances at night in the country’s small towns. This yearly ritual that last five days change panamanians and enhance their lives. Agua de Carnaval mixes unique components that bring carnavalistic happiness to anyone who drinks it.     

For better view open the image on a new window. You can get more details that way.

Now I am up to gathering the content for each design (especially for the McDonald one). For the final presentation I will be showing process of the incorporation of content within the design.